Let’s talk About HealthID
HealthID is a health intelligence company that connects private, lifelong health identities with personal AI guidance and behaviour-change programmes for individuals, insurers and distribution partners.
01 / Our products
One private home for your health history, across devices and through life. It brings together wearable and app signals, uploaded lab results, doctors’ advice and the context you choose to share, so each new insight can build on what came before.
Liv connects those signals over time to help you understand meaningful changes and explore what to do next. The focus extends beyond daily scores to forward-looking guidance on heart health, metabolic health and ageing well.
HealthIntel helps insurers identify valuable behaviour changes, design targeted rewards campaigns and track results. AI agents do the legwork, giving teams more capacity to help sell more, retain more and build a healthier book over time.
Our actuarial model projects the costs, health outcomes and commercial value of different programme choices. The Agentic Simulator explores how members might respond before budget is committed, with modelled outcomes kept distinct from observed results.
Health Points connect meaningful health actions with rewards people value, including airline miles, hotel points and partner benefits. The aim is to make sustained behaviour change worthwhile for members and commercially valuable for the organisations supporting them.
02 / Our approach
Your health identity is the foundation, not a single device or a single conversation. Keeping history connected makes it possible to interpret new signals against your own longer-term patterns.
Health is more than wearable data. Our approach combines device and app signals with lab results, doctors’ advice and self-reported context, so guidance can reflect a more complete picture.
Our privacy architecture is built around on-device storage, permissioned sharing and zero-knowledge proofs. The goal is to verify a specific answer, such as eligibility for a reward, without handing over the underlying health history.
Members get personal intelligence and rewards; insurers get a way to invest in relevant behaviour change. Precision matters because better-targeted spending can support more compelling rewards and stronger programme economics.
Actuarial modelling and agent-based simulation sit alongside programme design. Teams can compare alternatives, examine assumptions and assess projected value before choosing what to fund.
03 / Who it is for
We connect the people improving their health with the organisations that have a reason to invest in it.
04 / Why we exist
A new phone. A different doctor. A change of insurer. Too often, each means starting again with information scattered across separate systems.
HealthID starts from a different premise: your health identity should stay with you. A longer, connected history can give AI more context, help you ask better questions and support more informed decisions about your future health.
We turn better health
into higher profits.
That is the commercial ambition behind the same idea. When insurers can identify which behaviour changes are worth supporting, members can receive more relevant help and better rewards. Both sides have a reason to make it work.
Founded by Ben Pember, HealthID brings together product and technology work with insurance, actuarial and behaviour-change expertise.
05 / People & expertise
Experience across insurance, health, technology and venture building.
Managing Director
Venture builder and health-technology entrepreneur. Former CEO of OliveX and founder of District.
Board Director
Partner at Idékapital. Technology entrepreneur and investor with experience founding and scaling businesses internationally.
Board Director
Insurance board experience across QBE, AIA and Generali. Former General Counsel of AIA.
Board Director
Director of Animoca Brands. More than 20 years of experience in commercial management, finance and strategic advisory.
Health & behaviour change
Former Head of Vitality wellness, with global health and behaviour-change experience across more than 40 countries.
Health programmes
CEO and co-founder of Sciana Health. Fourteen years of experience across Discovery, Vitality and AIA.
Actuarial modelling
Health actuary with experience at Discovery Health and AIA Vitality, connecting behaviour change with commercial value.
Technology & venture building
Founder of EZLicence. Technology entrepreneur with hands-on experience building and scaling digital products.
Technology & ecosystems
Co-founder and Executive Chairman of Animoca Brands, with experience in technology entrepreneurship and global ecosystem development.
06 / Working together
Contact us to discuss your audience and the outcome you want to improve, whether that is acquisition, retention or the value of a health programme.
Scope the member experience, available signals, privacy permissions and rewards. Agree what success means and how it will be measured.
Compare programme options and their assumptions before committing spend. Use observed results to refine the next decision.
07 / At a glance
| Company name | Health Identity Limited |
|---|---|
| Brand | HealthID |
| Address | 28/F, Landmark South 39 Yip Kan Street Wong Chuk Hang, Hong Kong |
| Type | Health intelligence technology company |
| Founder | Ben Pember |
| Website | healthid.life |
| Core offering | Private health identity, personal AI guidance and insurer decision intelligence |
| Products | Liv, HealthIntel, Health Points, AI actuary and Agentic Simulator |
| Intended audiences | Individuals, life and health insurers, and distribution partners |
| Contact | hello@healthid.life |
08 / More to know
HealthID is a health intelligence company operated by Health Identity Limited. It connects a private, lifelong health identity and personal AI guidance with tools that help insurers support and reward meaningful behaviour change.
HealthID is the company and the wider system; your health identity is the private foundation for your information. Liv is the Personal AI Health Companion that helps you understand that information and explore next steps.
No. The approach includes phone and app data, uploaded lab results, doctors’ advice and information you report yourself, as well as wearable signals.
The architecture is designed to keep underlying records private. A partner receives only the permissioned information or proof needed for a specific purpose, rather than your complete health history.
It models how different members might respond to a programme, including participation and behaviour change. These scenarios help compare decisions; they are projections, not evidence that the same outcomes have already happened in the real world.
No. Liv helps you make sense of information and prepare better questions or next steps; it does not replace professional diagnosis or treatment.
Contact hello@healthid.life to discuss an insurer or distribution partnership. The next step is to define the audience, the commercial objective and how a programme’s results would be measured.